Shiner Beers
Shiner had a tiny advertising budget, so we made the most of it by building their brand (often times with our own hands) across various social media channels.
We surprised some unsuspecting holiday revelers when country music legend Randy Rogers crashed their party to do a little caroling and spread some Shiner Holiday Cheer.
We hosted a “battle of the bands” during the COVID 19 lockdowns and did it 100% online. We called on Texas country music legends Randy Rogers and Wade Bowen to help us get the word out.
We made a website for bands to enter the competition.
Each week, Randy and Wade featured their favorite bands on Shiner’s social channels, giving the up-and-comers some much needed exposure.
We created a branded Spotify playlist featuring tracks from each week’s winning bands.
Once Randy and Wade had narrowed the field, we let Shiner’s fans have their pick.
Once a winner was selected, Randy and Wade took to Shiner’s social channels to congratulate the winner and invite them on tour.
We created this AR lens to call attention to Shiner’s Country Music partnership and deployed it on snapchat. Shiner 6-packs work as the marker.