He Gets Us
How did the world’s greatest love story become known as a hate group? Our client saw Jesus as a radical activist. But, his name is being used – often times by extremists – to judge, harm, and divide. My Partner, David Morring, and I came up with the idea for He Gets Us as a way to raise the respect and relevancy of Jesus among an increasingly skeptical nation while at the same time calling on Christians to better follow his example as depicted in the Bible.
NYC/Times Square
Austin TX
Washington DC
The amazingly talented team listed below came up with the concept and executed this piece, called AI Love, as content for the campaign website. I love the insight and the execution is perfect.
Credits: Roscoe McGee/Content Creator, Andrew Larson/CW, Kylie Paz/AD
Credits: Rashad Udoji/CW, Kylie Paz/AD
Credits: Chris Stroup/Designer, Roscoe McGee/Content Creator
Social/Digital/Content
All of our communications drive to HeGetsUs.com, the campaign’s central hub, where users can read articles about Jesus, watch videos about Jesus, or even talk with a real person – about Jesus..
We even created a merch program so our super fans can rep the movement. The only catch: you can’t buy He Gets Us gear with money. Instead of cash, we ask our fans to complete an act of kindness as a form of payment.
